Sales & Customer Economics

Repeat Customer / Referral Value

Find how much cheaper repeat and referred customers really are compared to cold leads, and your true blended acquisition cost.

Cold lead CAC$Repeat acquisition cost$Referral acquisition cost$Repeat customer rate%Referral rate%

Blended CAC$350

Savings vs. cold-only$150

Repeat value premium$450

Referral value premium$400

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Next Decision

Based on your results, these related decisions are available.

Customer LTV : CAC RatioUse your true blended acquisition cost for a more accurate health check.

Methodology

Formula: blended CAC = (cold-lead CAC × cold-lead share) + (repeat cost × repeat rate) + (referral cost × referral rate). Savings = cold-lead CAC - blended CAC.

Assumption: repeat and referral rates combined cannot exceed 100% of new business, the remainder is assumed cold-lead sourced.

Limitation: uses fixed per-source acquisition costs, not a distribution of costs within each source.